Nigeria’s music industry has exploded onto the global stage, thanks to a vibrant array of talents and the strategic guidance of dedicated managers. These individuals play a crucial role in shaping the careers of artists, navigating the complexities of the entertainment business, and ultimately driving the success of their clients.These managers are not just behind-the-scenes players; they are the architects of success for their artists. Through their strategic planning, industry knowledge, and unwavering support, they continue to shape the future of Nigerian music, driving it onto the global stage and inspiring the next generation of talent. As the industry evolves, the role of these powerful managers will only become more critical, ensuring that Nigeria remains a key player in the global music arena.Here’s a look at some of the most powerful talent/artiste managers in Nigeria today.
1. Sijuade Adedokun (Obasijuade)As the President of the Association of Music Artiste Managers of Nigeria, Sijuade Adedokun, known as Obasijuade, has established himself as a leading figure in the industry. He is the Founder and CEO of Cream Entertainment Africa and has gained recognition for his management of D’Banj, one of Nigeria’s most iconic musicians. His ability to blend traditional marketing with innovative strategies has helped elevate numerous artists to international acclaim.
2. Alex OkekeKnown for his management prowess, Alex Okeke has been at the helm of Olamide’s YBNL label. His strategic insights and deep understanding of the music scene have allowed him to cultivate a roster of talented artists, ensuring that they not only thrive locally but also make significant inroads into the global market.
3. Ubi FranklinUbi Franklin is a prominent figure in the Nigerian music scene, best known for managing Iyanya and Chef Chi, the wife of superstar, Davido. His experience and innovative approach to artist management have made him a sought-after manager in the industry, paving the way for his clients to achieve remarkable success.
4. Asa AsikaAsa Asika, who manages Davido, is another powerhouse in the industry. His expertise lies in branding, marketing and partnerships, which has been instrumental in elevating Davido’s career and maintaining his status as one of Africa’s leading artists. Asa’s ability to forge strong connections within the industry has also been vital for his clients.
5. Sunday AreSunday Are is the manager of Wizkid and DJ Spinall, two of Nigeria’s most influential musical acts. His extensive experience and deep networks have allowed him to effectively promote his artists both locally and internationally, thereby expanding their reach and impact.
6. Tega OghenejoboAs the COO of Mavin Global, Tega Oghenejobo plays a pivotal role in one of Nigeria’s most successful record labels. Under his guidance, the label has produced numerous chart-topping hits and has been home to several top-tier artists, solidifying its position in the competitive music landscape.
7. BankulliBankulli, founder of Bankulli Entertainment, is known for his innovative management style. He has worked with a variety of artists, helping them to harness their creativity and reach new audiences. His influence is evident in the careers of several Nigerian artists.
8. Sean OkekeSean Okeke, who manages Rema, has been a crucial player in the artist’s meteoric rise. With a keen eye for talent and a commitment to nurturing his clients, Sean has helped Rema become a household name in Nigeria and globally.
9. Bose OguluBose Ogulu, the mother and manager of Burna Boy, has been a driving force behind his global success. Her unwavering support and strategic vision have played a significant role in positioning Burna Boy as one of the most celebrated Afro-fusion artists in the world.
10. Wale Davies and Muyiwa Awoniyi This dynamic duo manages Tems, whose soulful sound has garnered international attention. Their collaborative approach to artist management emphasizes creativity and authenticity, allowing Tems to flourish in today’s music scene.
11. Taiye AliyuTaiye Aliyu is recognized for his management of Yemi Alade, whose vibrant music and performances have made her a standout artist.
Taiye’s strategic vision has helped to cultivate Yemi’s brand, both in Nigeria and on the global stage.
12. OjahbeeOjahbee manages Oxlade, a rising star in the Afrobeat genre. His hands-on approach and commitment to artist development have been key to Oxlade’s growing popularity and success. ## 13. Sam PhrankSam Phrank is known for managing Mayorkun, one of the most exciting artists in the Nigerian music scene. His strategic initiatives and promotional efforts have helped Mayorkun achieve commercial success and critical acclaim. ## 14. Stephen Timothy NanaAsake’s manager, Stephen Timothy Nana, has played a pivotal role in the artist’s rapid rise in the industry. His innovative marketing strategies and deep understanding of audience engagement have been essential in building Asake’s brand. ## 15. Isioma NwaruochaIsioma Nwaruocha, who manages Young John, is also making waves in the industry. His dedication to nurturing talent and his innovative approach to artist management have helped Young John become a prominent figure in the music scene.
