AMVCA Set To Unveil Highly-Anticipated Nominees, As Countdown To Award Begins

AMVCA Set To Unveil Highly-Anticipated Nominees, As Countdown To Award Begins

By Adeshina Timothy

Dedicated to promoting African entertainers and creatives, one of world’s most prestigious award events, the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) is set to shake with the introduction of new award categories in Lagos, on May 10, 2025.

During a press conference on Thursday at MultiChoice Studios in Ilupeju, Lagos, the executives revealed key details of this year’s (2025) event, confirming that there will be 28 award categories.

Sharing crucial information about the 2025 AMVCA at a press conference on Thursday at MultiChoice Studios in Ilupeju, Lagos, the executives noted pertinent details of the 2025 event, revealing that there will be 28 award categories.

Busola Tejumola, Executive Head of Content and Channels, West Africa, at MultiChoice, reiterated the AMVCA’s commitment to spotlighting African storytelling globally.

“Celebrating the vibrancy and diversity of African storytelling, we are excited once again to open the doors for talented creatives across the continent to showcase their remarkable work,” she said.

Explaining further, Ms Tejumola noted that the awards will be divided into two major segments: non-voting categories, which recognise technical and behind-the-scenes excellence, and public voting categories, where fans determine key winners.

According to her, “The 11th edition of the AMVCA will honour excellence across 28 categories. The non-voting categories, which celebrate craft and expertise, will be adjudicated by a panel of prestigious judges.”

Nevertheless, she elucidated that 18 categories will be judged by an expert panel, while 10 will be open for public voting on the AMVCA website following the nominee announcement on 23 March.

The Multichoice West Africa content and channels head noted that this year’s AMVCA will span four days, from 7 to 10 May, to celebrate achievements in film, culture, fashion, and music. She added that the grand finale on 10 May will be broadcast live across Africa Magic channels to reach millions of its viewers across the globe.

At the press conference, Femi Odugbemi, the head judge of the AMVCA, spoke on the importance of this addition.

“With this category, we celebrate the creative professionals whose artistry brings authentic and lucid experiences to our productions. Sound design shapes a film’s atmosphere, tension, and emotion, while a compelling score breathes life into the narrative, making a story resonate long after the credits roll,” he said.

Mr Odugbemi also reiterated the AMVCA’s commitment to evolving alongside industry standards. “As an industry, we are constantly evolving. The expectations of filmmakers, audiences, and stakeholders continue to rise, and the AMVCA is committed to evolving with them,” he added.

In attendance of the press conference were Industry stars including Saga Deolu, Ireti Doyle, Vj Adams, Ik Osakioduwa, Liquorose, Wanni, Handi, Shaun Okojie, Daniel Etim-Effiong, Efa Iwara, Hermes Iyele, Dabota Lawson, Akin Faminu, and Adeola Diiadem.